Valente: Every Second Engineered

:: Explore the Valente case study ::

Valente is an AI crafted spec commercial built from a fully original brand and world. The project began from a blank page and grew into a complete campaign that includes new characters, a new watch line, and a cinematic story centered on the launch of the newest F1 team.

The film was created through a blend of custom LoRA work, hybrid AI pipelines, and traditional VFX craft. Character development, product design, and previs were all built specifically for this project, along with a full narrative arc that follows F1 driver Jack Raines through discipline, struggle, and triumph.

This piece is both a creative exercise and a technical one. It explores how AI tools can support world building, filmmaking, and visual development when paired with the structure of a professional VFX pipeline.